DirectTV NFL
Super Bowl
Pause Ads: Concept

This project was crafted for the Nickelodeon simulcast of NFL Super Bowl LVIII. I conceptualized and designed four 'pause ads' that appeared as a slideshow on DTV whenever users paused their video content. These ads were showcased throughout the week leading up to the Super Bowl.

I asked to create this Pause Ads concepts in 3 hours. Below are the rough concept i made.

Role. Concepting, Compositing,
Design, Retouching
Project Director. Katrina Cheban