DirectTV NFL
Super Bowl
Pause Ads: Concept
This project was crafted for the Nickelodeon simulcast of NFL Super Bowl LVIII. I conceptualized and designed four 'pause ads' that appeared as a slideshow on DTV whenever users paused their video content. These ads were showcased throughout the week leading up to the Super Bowl.
I asked to create this Pause Ads concepts in 3 hours. Below are the rough concept i made.
I asked to create this Pause Ads concepts in 3 hours. Below are the rough concept i made.
Role. Concepting, Compositing,
Design, Retouching
Project Team. Katrina Cheban (Art Director), Joyce Huo, Abby Kallgren
Design, Retouching
Project Team. Katrina Cheban (Art Director), Joyce Huo, Abby Kallgren
First round idea:




Other Designer idea:




Final Design
The art director pick the idea of the other designer, then the project comes to me and I polished the idea till final.



Roblox Billboard

